It's Not PMS, It's You

Book Cover



Rich Amooi

TaleFlick Discovery Winner!

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After the worst day ever (a near-death experience and public wedgie, for starters), corporate powerhouse Ruth “Ruthless” Harper decides she doesn’t want to die alone. She concocts a business plan to find the perfect man, diving head first into the murky online dating pool. If only it were that easy.



Short Summary

Ruth “Ruthless” Harper is on the verge of becoming managing partner at her all-male consulting firm. After a near-death experience, she realizes she doesn’t want to live and die alone. She puts together a business plan to find the perfect man and dives head first into the murky online dating pool.

An emotionally satisfying happily-ever-after for fans of romantic comedies. Ruth falls in love with the antithesis of the business-oriented man she had been searching for, Nick, a man who teaches her to slow down, smell the roses, and enjoy life before it slips away.


Del Mar, California, a beachside village.

Based on a True Story


Plot - Premise

Quest,Internal Journey/Rebirth

Plot - Other Elements

Happy Ending,Meaningful Message

Mature Audience Themes

Information not completed

Main Character Details

Name: Ruth

Age: 45

Gender: Female

Role: Protagonist

Key Traits: Confident,Decisive,Unapologetic,Outspoken,Badass,Educated,Blunt,Skillful

Additional Character Details

Name: Nick

Age: 45

Gender: Male

Role: Protagonist

Key Traits: Charming,Empathetic,Engaging,Sexy,Selfless,Skillful,Funny,Romantic

Additional Character Details

Name: Dee

Age: 35

Gender: Female

Role: emotional

Key Traits: Aspiring,Empathetic,Engaging,Faithful,Funny

Additional Character Details

Name: Brandon

Age: 35

Gender: Male

Role: sidekick

Key Traits: Adventurous,Aspiring,Empathetic,Sarcastic

Development Pitch

It's Not PMS, It's You is an Amazon Top 50 Bestselling novel, a Romantic Comedy that is female-driven, but so hip and funny that even men would enjoy it. It would make the perfect date night movie.

Ruth is brilliant, successful, driven, beautiful, and a hot mess in her personal life. A professional perfectionist workaholic, she’s 45 and realizes after a near-death experience that she’s letting life pass her by in her race to the top. Meeting Nick, a landscape gardener who has deliberately chosen a relaxed, Zen lifestyle after a stress-induced health scare, makes her think about slowing down herself and maybe looking for a little romance along the way. Ruth puts together a business plan to find the perfect man and dives head first into the murky online dating pool.

Ruth is a relatable heroine, from the wedgie disaster through some viscerally satisfying smackdowns she delivers to men who thought they could best her at her own game. Anyone who’s tried online dating will cringe in all-too-familiar horror at the disastrous dates Ruth finds herself on.

Nick is the antithesis of the business-oriented man Ruth envisions for herself, so why do all signs keep pointing back to him?

An unsung hero is Dee, the consummate best friend who accepts Ruth wholeheartedly, just the way she is, but has no problem giving her some sort of reality check when needed.

An emotionally satisfying happily-ever-after for fans of romantic comedies.

About The Author

Rich Amooi is a Taleflick Discovery Winner, Readers' Favorite Gold Medal Recipient, Holt Medallion Finalist, and the Amazon Bestselling author of 15 romantic comedies, including It's Raining Men, It's Not PMS, It's You, Dying to Meet You, There's Something About a Cowboy, and Madam Love, Actually. Over 500,000 downloads from readers around the world.

Target Audiences

Age: 35-54,18-34,55+

Target Gender: Female Leaning,Universal

Group Specific

Information not completed

Publishing Details

Status: Yes: self-published

Publisher: Self-Published

Year Published: 2019

Hard Copy Available







Ruth is a powerhouse lawyer whose focus had left her successful at everything but relationships. A near death experience in an almost plane crash changes Ruth's priorities to finding love. She attempts online dating until she realizes what she was looking for was in her own backyard all along. Nick, her landscape designer, turns out to be Ruth's equal and they find happiness in each other.

Overall Rating


Point of View


Narrative Elements

Authors Writing Style: GOOD

Characterization: GOOD

Commerciality: EXCELLENT

Franchise Potential: FAIR

Pace: FAIR


Structure: GOOD

Theme: GOOD

Accuracy of Book Profile

Yes, the pitch and the summary match the story quite well. The title about PMS, however, doesn't seem to relate as much, as there is no conflict regarding menstrual cycles or thematic humor related to such. Having the title relate more to the plot or themes would be helpful in selling the romance.

Draw of Story

What is enticing about the story is that this is one character's first chapter at love and another character's second chapter at love, but they are a match in age.

Possible Drawbacks

Ruth and Dee together seem very superficial and materialistic when deciding on a suitable partner for Ruth. By having them more respectful and well-rounded like the men, they will come off as more likable and less like greedy gold diggers.

Use of Special Effects


Primary Hook of Story

Ruth is a middle aged workaholic looking for love for the first time when she realizes she sacrificed all relationships for success. The hook is that her perfect match is her gardener and he refuses to date another workaholic.

Fanbase Potential

This could have a large romantic comedy audience especially because it matches the demographic that has shifted along with the genre in age.

Awards Potential

This is unlikely to have awards potential as it is a romantic comedy and because the cast is an older cast, awards shows such as Teen Choice and MTV are unlikely to include the film in their popular romantic comedy type categories. This could be commercially successful and fine with critics, but the simplicity in emotion and layers would not create awards buzz.

Envisioned Budget


Similar Films/TV Series


What’s New About the Story

What is original about the story is the main character is a woman who focused on her career and is looking for love in her early 40s for the first time. To make it more original is that she could focus on just better work-life balance reconnecting with her parents, making new friends and finding love rather than just deciding finding love would complete her.

Lead Characters

What is unique about the main character is that she is looking for love for the first time when she is in her mid-forties and remains confident and not insecure throughout her search. Her problems revolve around finding the right person for her rather than changing herself to find the right person, which is refreshing.

Uniqueness of Story

The female perception of men and the well-roundedness of the character could be improved. Ruth seems very materialistic in her search for love in that she only truly falls for Nick when she thinks he's her equal after finding out he is secretly rich. It would be one thing for Ruth to want someone who is ambitious, but only seriously considering their relationship after she finds out about the wealth devalues her motives. It would be better for her to commit to Nick beyond casual dating before she finds out about his wealth to show better integrity. Nick should be her equal regardless of wealth.

Possible Formats

Film - Indie, Film - Streaming, Film - Studio

Analyst Recommendation



While the story has many positive points, it has room for improvement (see possible paths below). If you can't change the story at this point, my suggestion is using your notes as a guide to highlight the best aspects of it when taking the next steps, either putting a pitch page together, a treatment, or a presentation.

Tips for Improvement

Making Ruth more well-rounded in her goals for making time with friends and her family rather than just dating would help her self-actualization feel more authentic. For example, Dee is her best friend and assistant, but Ruth never does anything to help her friend or spend time with her outside of talking about herself or dating. Changing Ruth's motivations to be more about balance and less about love would modernize her and make her more unique. To keep her integrity within the relationship with Nick, having her find out at a later different point in their relationship would help.