Authors: 10 Tips on How to Build a Fan Base for Your Book

If you’re a new author it can be difficult to get the word out about your book. You’ve spent so long creating the perfect novel and now that it’s ready, how do you get it out there into the world? It all starts with building a fan base. Let’s take a look at 10 tips on how you can start to develop a following for your new book.

1. Know Your Target Audience

Let’s be real; your book isn’t going to appeal to every reader out there. This might be to do with the genre or the age of the reader the story appeals to. Either way, it’s important to figure out who your audience is so you know who to talk to. For example, what age group are they? Are they male or female? What genre do you fit into? Once you know who your target audience is, you can start to figure out how to reach out to them.

 

2. Be Authentic and Make Friends

First of all, let’s not talk about people that like your work as ‘fans’. This sounds disconnected and as if you don’t appreciate their support on a deeper level. Think about them as your friends. They’re people that like your genre, ability to story tell or the images you create in their minds. Connecting with like-minded people is a good thing. Not only financially, but these friends can also help to encourage and motivate you to write more books. So, from the start, address your audience as your friend and speak to them the same way you would to people around you. This is going to allow you to come across more authentically and you can create meaningful connections.

3. Create a Blog: Do you have a blog?

If the answer is no, it’s time you created one. Writing blog posts is a great way to share your passions, express yourself and show off your writing style. By posting on your blog regularly, you can gain exposure and attract an audience. Make sure you’re consistent with your posts so your audience is entertained and stays engaged with you. Aim to post new content around two to three times per week. You can show your personality, as well as your writing skills.

4. Have an Email List

Once you have your own blog up and running, it’s time to start an email list. When people sign up, they can receive updates on blog posts and news. This is a great way to keep your audience interested, promote new blog posts and share information about your book. Hopefully, your audience will share with their friends and word can spread.

5. Join Social Media

Today, everybody has a social media account. It’s how they keep up with their friends and family. This makes social media platforms the perfect place to start conversations, share your personality and market your book. The great thing about social media is that people can engage with you directly. You can answer questions and ask for feedback. You can really get to know your audience and they can get to know you.

6. Start a Conversation with Hashtags

Hashtags are a big thing on Twitter and Instagram. They’re a way to start a conversation and view what others have to say. This means you can use relevant hashtags to get your message out there. You can share information about your book or just let people get to know you. Those that are searching on hashtags can discover and follow you.

7. Initiate a Facebook Group

People with common interests often join Facebook groups to chat with other like-minded people. So, you can take the initiative and start a group for your book. Perhaps your Facebook group could be more general to attract readers. Then you can use the platform to introduce your book and get people talking.

8. Enter Writing Competitions

In order for people to notice you, you’ve got to put yourself into the spotlight. Try entering a writing competition like TaleFlick Discovery. If you win, other writers and readers will engage with your work and get to know you. It’s not about validation or the prize money, it’s about the exposure and the opportunity to grow your fan base organically.

9. Reach Out to Book Clubs

Book clubs are a safe space for readers where they can discuss new novels and forget about the outside world. They’re also the perfect place to introduce your story. Why not send local book clubs a few chapters or even copies of your book? You can ask them for reviews or if they have any recommendations. This is a way to increase the visibility of your book and gain feedback.

10. Recommend Other Books

Let’s not forget that you’re a reader too. A good way to engage and grow your audience is to get talking about books. Sure, you should talk about your own story. But recommending other novels and authors is a good thing too. You can build trust and if people follow your recommendations and like the books, they will keep coming back to you for more.



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